Further Details
Course Code
LA19670
Location
Northop
Duration
Part Time, Half day, 09.30 – 12.30 on 15th April 2026
Department
Business, Management & Leadership
Start Date
15 Apr 2026
End Date
15 Apr 2026

Course Overview

This dynamic half-day course introduces the art and science of storytelling as a powerful communication tool in business. Participants will learn how to craft and deliver stories that inspire, influence, and drive connection — whether speaking to clients, teams, or stakeholders. The session blends insight, practice, and reflection to help attendees harness their authentic voice and shape narratives that stick.

The course covers:

- Why stories work: The psychology of narrative and emotional connection
- The core structure of an effective story (Context, Conflict, Resolution, Impact)
- Finding your story: Identifying personal and business experiences worth sharing
- Storytelling for influence: Using stories to inspire action, communicate vision, and build trust
- Tailoring stories for different audiences and settings
- Storytelling in presentations, pitches, and leadership communication
- Practical storytelling exercises and live feedback

Not applicable.
Not applicable.
Ideal for professionals who want to elevate their communication, enhance leadership presence, and connect more powerfully with audiences. Especially valuable for managers, marketers, sales professionals, entrepreneurs, and anyone seeking to use stories to influence and inspire in business contexts.

£25.00
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Our Open Days

Our Open Days are your chance to explore the College and find out about the range of courses we offer.

March Open Event – Bersham Road
11/03/2026

17:30

Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
March Open Event – Yale & Yale Sixth
11/03/2026

17:30

Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
March Open Event – Deeside & Deeside Sixth
04/03/2026

17:30

Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
March Open Event – Northop
14/03/2026

10:00

Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.

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