Further Details | |
|---|---|
Course Code | LA19670 |
Location | Northop |
Duration | Part Time, Half day, 09.30 – 12.30 on 15th April 2026 |
Department | Business, Management & Leadership |
Start Date | 15 Apr 2026 |
End Date | 15 Apr 2026 |
Course Overview
This dynamic half-day course introduces the art and science of storytelling as a powerful communication tool in business. Participants will learn how to craft and deliver stories that inspire, influence, and drive connection — whether speaking to clients, teams, or stakeholders. The session blends insight, practice, and reflection to help attendees harness their authentic voice and shape narratives that stick.
The course covers:
- Why stories work: The psychology of narrative and emotional connection
- The core structure of an effective story (Context, Conflict, Resolution, Impact)
- Finding your story: Identifying personal and business experiences worth sharing
- Storytelling for influence: Using stories to inspire action, communicate vision, and build trust
- Tailoring stories for different audiences and settings
- Storytelling in presentations, pitches, and leadership communication
- Practical storytelling exercises and live feedback
The course covers:
- Why stories work: The psychology of narrative and emotional connection
- The core structure of an effective story (Context, Conflict, Resolution, Impact)
- Finding your story: Identifying personal and business experiences worth sharing
- Storytelling for influence: Using stories to inspire action, communicate vision, and build trust
- Tailoring stories for different audiences and settings
- Storytelling in presentations, pitches, and leadership communication
- Practical storytelling exercises and live feedback
Not applicable.
Not applicable.
Ideal for professionals who want to elevate their communication, enhance leadership presence, and connect more powerfully with audiences. Especially valuable for managers, marketers, sales professionals, entrepreneurs, and anyone seeking to use stories to influence and inspire in business contexts.
£25.00
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26/03/2026
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Neurodiverse people who want to study at Cambria are invited to our Accessible Open Events.
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