logo

Introduction to Social Media and Digital Marketing

Further Details
Course Code
LA18214
Location
Yale
Duration
Part Time, 9:00-16:00
Department
Digital Technologies, Computing & IT, Social Media & Digital Marketing
Start Date
21 Jan 2025
End Date
21 Jan 2025
Course Overview
The use of social media now has such a massive reach that digital marketing seeks to capitalise on this, aiming to contact and engage potential customers in a personalised way through a range of media channels.
Digital marketing is an essential component of an overall marketing strategy and involves using digital and social media to increase awareness and advertise a product or service.

This course will introduce you to concepts involved in this process and provide you with the tools to use social media and digital marketing in an impactful way.

As part of this course you will be expected to create and review email marketing platforms and a range of social media accounts to help develop your skills, how to build relevant profiles and consider how and why content should be developed to meet the needs of different audiences.

Course Content

● Planning - Business, Marketing and Digital Media strategy review
● Explore Digital communication technologies/platforms
● Develop a Social Media presence to enhance your business opportunities
● Developing Digital Content - Text, graphics and CTA as part of targeted campaigns
● Developing your website (if applicable) and developing your website connectivity to and from Social Media
● Website Optimisation (SEO) (if Applicable)
● Using AI tools
In an interactive session participants will emerge with a holistic understanding of how generative AI can be harnessed to drive business innovations
There are no formal entry requirements, although users are expected to be familiar with the basics of computer and internet use
The course provides you with the necessary knowledge and tools to help you learn the subject
£59
Useful downloads

Ready to begin your journey?

Our Open Days

Our Open Days are your chance to explore the College and find out about the range of courses we offer.

Bersham Road – Wheels Event
29/06/2024

10:00

Join us at Coleg Cambria site Bersham Road on Saturday 29th June

Got a question?

Here’s how you can get in touch

A blue phone icon

Contact us

Email Us

Email

Follow Us

Follow us

Got a question?

Here’s how you can get in touch

A blue phone icon

Contact us

Email Us

Email

You have successfully added this course to
your shortlist, are you ready to apply?