Chartered Institute of Marketing (CIM) Certificate in Professional Digital Marketing
Further Details | |
|---|---|
Course Code | LA14401 |
Location | Northop |
Duration | Part Time, The course, using a blended learning approach, runs over three semesters, one module per semester, to help with your work-life balance – you could have a professional marketing qualification in just over a year. It will be delivered on Monday evenings from 5.30-8.30pm. The next course starts on 11 September 2023 and will finish by 29 November 2024. |
Department | Business, Management & Leadership, Social Media & Digital Marketing |
Start Date | 11 Sep 2023 |
End Date | 29 Nov 2024 |
Course Overview
To gain the CIM Certificate in Professional Digital Marketing qualification you should successfully complete two mandatory modules and one elective module. However each module can be taken as a standalone module to gain a module award.
Modules include:
1. Applied Marketing (mandatory)
2. Planning Campaigns (mandatory)
3. Digital Marketing Techniques (elective)
The total qualification time for each module is 170 hours. Each module is worth 17 credits.
Aims: Mandatory Module 1. Applied Marketing
By the end of this module, learners should be able to:
• Understand the contribution of marketing to the organisation
• Know what influences customer behaviour across a range of contexts
• Understand the factors and trends in the marketing environment and how they affect marketing
• Know a range of options for gathering relevant marketing information
• Understand the application of the marketing mix within different marketing contexts
• Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Mandatory Module 2. Planning Campaigns
By the end of this module, learners should be able to::
• Understand the process of planning a campaign
• Know how to undertake an internal and external situational analysis
• Know how to develop a successful campaign plan
• Understand how to implement a plan in practice
• Understand the principles of monitoring a marketing campaign
• Know how to undertake a post campaign evaluation
Elective module 3: Digital Marketing Techniques
By the end of this module, learners should be able to:
• Understand digital marketing tools and techniques
• Assess different applications of digital marketing
• Know how to integrate digital and offline marketing
• Understand approaches to enhancing stakeholder engagement
• Know how to develop a digital marketing plan
• Apply and adapt a digital marketing analysis
Modules include:
1. Applied Marketing (mandatory)
2. Planning Campaigns (mandatory)
3. Digital Marketing Techniques (elective)
The total qualification time for each module is 170 hours. Each module is worth 17 credits.
Aims: Mandatory Module 1. Applied Marketing
By the end of this module, learners should be able to:
• Understand the contribution of marketing to the organisation
• Know what influences customer behaviour across a range of contexts
• Understand the factors and trends in the marketing environment and how they affect marketing
• Know a range of options for gathering relevant marketing information
• Understand the application of the marketing mix within different marketing contexts
• Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Mandatory Module 2. Planning Campaigns
By the end of this module, learners should be able to::
• Understand the process of planning a campaign
• Know how to undertake an internal and external situational analysis
• Know how to develop a successful campaign plan
• Understand how to implement a plan in practice
• Understand the principles of monitoring a marketing campaign
• Know how to undertake a post campaign evaluation
Elective module 3: Digital Marketing Techniques
By the end of this module, learners should be able to:
• Understand digital marketing tools and techniques
• Assess different applications of digital marketing
• Know how to integrate digital and offline marketing
• Understand approaches to enhancing stakeholder engagement
• Know how to develop a digital marketing plan
• Apply and adapt a digital marketing analysis
To secure the whole qualification you will be assessed across three modules. The assessment for the mandatory, Applied Marketing module is a two hour, online multiple choice examination.
Planning Campaigns and Digital Marketing Techniques are each assessed by a workplace assignment.
If a module is studied as a standalone module, an individual Award qualification can be achieved.
Planning Campaigns and Digital Marketing Techniques are each assessed by a workplace assignment.
If a module is studied as a standalone module, an individual Award qualification can be achieved.
One or more of the following is required to gain entry to this qualification:
• CIM level 3 Introductory or Foundation Certificate in Marketing qualification.
• Any relevant level 3 qualification.
• Any UK degree or international equivalent.
• International Baccalaureate (equivalent to NQF Level 3 and above).
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to level 4.
• CIM level 3 Introductory or Foundation Certificate in Marketing qualification.
• Any relevant level 3 qualification.
• Any UK degree or international equivalent.
• International Baccalaureate (equivalent to NQF Level 3 and above).
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to level 4.
Gaining this internationally recognised professional qualification will help you to have a successful career in marketing and will add value to your job through your understanding and applying key marketing tools to an operational level.
As part of the course, you will become a studying member of The Chartered Institute of Marketing, which offers a number of benefits; some of which include the CIM’s Catalyst magazine, access to a wealth of online information and practical insight webinars, invitations to local marketing and networking events, free legal advice and career development support.
Next academic step:
•The Level 6, CIM Diploma in Professional Digital Marketing Course
As part of the course, you will become a studying member of The Chartered Institute of Marketing, which offers a number of benefits; some of which include the CIM’s Catalyst magazine, access to a wealth of online information and practical insight webinars, invitations to local marketing and networking events, free legal advice and career development support.
Next academic step:
•The Level 6, CIM Diploma in Professional Digital Marketing Course
£1820 tuition fees + CIM fees of £580 – total: £2400.
PLA funding may be available to those over 19 years, living in Wales, in employment earning under £29,534 a year, or whose job is at risk.
Email: Stephanie.littler@cambria.ac.uk
PLA funding may be available to those over 19 years, living in Wales, in employment earning under £29,534 a year, or whose job is at risk.
Email: Stephanie.littler@cambria.ac.uk
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Our open days
Our Open Days are your chance to explore the College and find out the range of courses we offer.
Accessible Open Event – Llysfasi
30/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
Accessible Open Event – Bersham Road
23/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
Accessible Open Event – Northop
29/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
