The Chartered Institute of Marketing (CIM) Foundation Certificate in Professional Digital Marketing
Further Details | |
|---|---|
Course Code | LA71395 |
Location | Northop |
Duration | Part Time, The course, using a blended learning approach, runs over two semesters, one module per semester, to help with your work-life balance – you could have a professional marketing qualification in less than a year. It will be delivered on Tuesday evenings from 5.30-8.30pm. There will be optional tutorials from 5-5.30pm and 8.30-9pm on the lecture dates to help with your learning. The next course starts on 12 September 2023 and will finish by 28 June 2024 |
Department | Business, Management & Leadership |
Start Date | 12 Sep 2023 |
End Date | 28 Jun 2024 |
Course Overview
To gain the CIM Foundation Certificate in Professional Digital Marketing qualification you should successfully complete one mandatory module, Marketing Principles and one elective module, Digital Fundamentals. However each module can be taken as a standalone module to gain a CIM level 3 module award.
Modules include:
1. Marketing Principles (mandatory)
2. Digital Essentials (elective)
The total qualification time for each module is 120 hours. Each module is worth 12 credits.
The aim of this qualification is to equip you with the knowledge, skills and understanding to be able to perform in a support role, in a digital context and to carry out an essential and successful professional marketing role within the workplace.
Aims of the Marketing Principles module:
· Understand the role and function of marketing within organisations and the factors that influence consumer behaviour
· Identify key components of the marketing environment
· Appreciate how to collect and utilise relevant information about the marketing environment
· Understand the marketing mix and how it is applied in a range of different contexts
Aims of the Digital Fundamentals module:
· Introduce you to the main aspects of digital marketing including the impact that digital technology has had on marketing activities and its effect on customers
· Understand digital marketing tools and how to use these
· Develop digital marketing content
Develop digital communications campaigns and measure their success
Modules include:
1. Marketing Principles (mandatory)
2. Digital Essentials (elective)
The total qualification time for each module is 120 hours. Each module is worth 12 credits.
The aim of this qualification is to equip you with the knowledge, skills and understanding to be able to perform in a support role, in a digital context and to carry out an essential and successful professional marketing role within the workplace.
Aims of the Marketing Principles module:
· Understand the role and function of marketing within organisations and the factors that influence consumer behaviour
· Identify key components of the marketing environment
· Appreciate how to collect and utilise relevant information about the marketing environment
· Understand the marketing mix and how it is applied in a range of different contexts
Aims of the Digital Fundamentals module:
· Introduce you to the main aspects of digital marketing including the impact that digital technology has had on marketing activities and its effect on customers
· Understand digital marketing tools and how to use these
· Develop digital marketing content
Develop digital communications campaigns and measure their success
Marketing Principles – external assessment: an online examination comprising multiple choice questions. There will be a mock examination at the college beforehand to help you prepare.
Digital Fundamentals – external assessment: an assignment based on a theme and an organisation of choice. Support will be provided by the tutor to help you prepare.
If a module is studied as a standalone module, an individual award qualification can be achieved.
Digital Fundamentals – external assessment: an assignment based on a theme and an organisation of choice. Support will be provided by the tutor to help you prepare.
If a module is studied as a standalone module, an individual award qualification can be achieved.
This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.
It is not necessary to have any previous experience or knowledge of marketing to study the CIM Foundation Certificate in Professional Digital Marketing course.
There are some entry requirements to secure up to 100% funding for this course – see below. Email: stephanie.littler@cambria.ac.uk
It is not necessary to have any previous experience or knowledge of marketing to study the CIM Foundation Certificate in Professional Digital Marketing course.
There are some entry requirements to secure up to 100% funding for this course – see below. Email: stephanie.littler@cambria.ac.uk
Gaining this globally recognised professional qualification will help you to have a successful career in digital and traditional marketing and will add value to your job through your understanding of and applying current, key marketing tools at a practical level.
As part of the course, you will become a studying member of The Chartered Institute of Marketing, which offers a number of benefits; some of which include the CIM’s Catalyst magazine, access to a wealth of online information and practical insight webinars, invitations to local marketing and networking events, free legal advice and career development support.
Next academic step:
•The Level 4, CIM Certificate in Professional Digital Marketing Course
As part of the course, you will become a studying member of The Chartered Institute of Marketing, which offers a number of benefits; some of which include the CIM’s Catalyst magazine, access to a wealth of online information and practical insight webinars, invitations to local marketing and networking events, free legal advice and career development support.
Next academic step:
•The Level 4, CIM Certificate in Professional Digital Marketing Course
£1164 tuition fee + CIM fees of £285 – total £1449.
PLA funding may be available to those over 19 years, living in Wales, in employment earning under £29,534 a year, or whose job is at risk.
Email: Stephanie.littler@cambria.ac.uk
PLA funding may be available to those over 19 years, living in Wales, in employment earning under £29,534 a year, or whose job is at risk.
Email: Stephanie.littler@cambria.ac.uk
Useful downloads
Our open days
Our Open Days are your chance to explore the College and find out the range of courses we offer.
Accessible Open Event – Llysfasi
30/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
Accessible Open Event – Bersham Road
23/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
Accessible Open Event – Northop
29/11/2023
17:30
Our Open Events are the perfect opportunity for you to have a look around & get all the info you need to help you make a decision on your next step.
